Welcome to the
#1 Resource for Families to
Explore, Play and Save

Reaching more than 3 million families nationwide, we are one of the largest parent-focused digital media and advertising companies in the country.

  • Macaroni Kid’s 450+ mom publishers bring digital engagement to life in more than 4,000 communities nationwide, providing authentic brand experiences to parent subscribers with unique, digital and experiential campaigns.

  • CertifiKID offers unbeatable discounts on everything families want and need, helping parents discover and experience the newest and best family-friendly products, services and attractions nationwide.

    We will work with you to create a custom campaign based on your needs and goals, incorporating each of Macaroni Kid’s and CertifiKID’s unique capabilities.

     

    GET STARTED

Welcome to the
#1 Resource for Families to
Explore, Play and Save

Reaching more than 3 million families nationwide, we are one of the largest parent-focused digital media and advertising companies in the country.

  • Macaroni Kid’s 450+ mom publishers bring digital engagement to life in more than 4,000 communities nationwide, providing authentic brand experiences to parent subscribers with unique, digital and experiential campaigns.

  • CertifiKID offers unbeatable discounts on everything families want and need, helping parents discover and experience the newest and best family-friendly products, services and attractions nationwide.

    We will work with you to create a unique, custom campaign based on your needs and goals, incorporating each of Macaroni Kid’s and CertifiKID’s unique capabilities.

GET STARTED

Is my business a good fit for Macaroni Kid and CertifiKID?

  • I want to reach millions of parents, who are mobile, engaged and trusted within their circle of influence.

  • I want to share my product, service or attraction via digital or in-person interactions.

  • I want to bring my campaign to life with authentic brand experiences with real parents.

  • I want to partner with a trusted family resource with more than 22 years of combined experience.

Examples of Our Capabilities

Engage Customers with Unique Campaigns

Traditional marketing takes weeks, months or even years to make an impression. Our marketing campaigns take just a moment since we tell your brand’s story through the eyes of real parents and children. We drive sales, generate buzz, create experiences, engage senses, spark emotions and form memories that last a lifetime. When you activate our authentic, trusted influencers, you’re connecting with millions of parent subscribers and their children nationwide.

Shopper Journeys Mom-to-Mom Reviews
Our Mom publishers experience your brand and share authentic reviews with moms in their local communities. The review that you feel best captures your brand story will be syndicated to local and national Macaroni Kid e-newsletters and websites across the country, focusing on key markets if desired.
Shopper Journeys
Our mom publishers document the path-to-purchase with images, video, and storytelling text describing where and how to purchase - whether from your online shop or brick & mortar location.
Emails Dedicated Emails
Your brand will have 100% share of voice delivered to moms from a trusted source.
Special Discounts
Connect your brand with deal-seeking parents, driving immediate conversions.
Sampling
Mom-to-Mom Sampling
Our mom publishers will deliver your samples “mom-to-mom" along with genuine, engaged messaging that is spot-on for your brand. We've delivered hundreds of thousands of samples for clients at fairs, festivals, in-store, and more. Anywhere moms are — we are!

We are the experts in safely sampling to families! Put our creativity to work to get your brand safely in the hands of parents and children everywhere.
Mixbook Deliver & Delight Experiences
Are you craving a warm, feel-good engagement? Ignite your fan base with a safe, socially-driven activation that encourages brand affinity. We’ll bring your brand to life with a surprise experience to the audience of your choosing — amplified by social and digital media.
Zoes In-Person Events
Moms want to touch, feel and engage with your brand and there's no better way to do that than at one of our in-person events. From cooking events, to game nights, brunches or moms’ night out, we host parties that create authentic community connections and fuel huge social and digital activations.
Virtual Events
Looking to connect with thousands of moms virtually? Family Game Night, Moms’ Cocktail Hour, Viewing Parties, Cooking Segments, and more — we’ve got you covered.
Digital Amp Digital Amplification
Each campaign is amplified with a host of digital messaging: syndicated articles, display ads, social media support, evergreen links, socially-driven giveaways, and more.

Who We Are

Reaching millions of families nationwide, we are one of the largest parent-focused digital media and advertising companies in the country. Our niche is forging meaningful connections between advertisers and customers in the family market. With a team made up exclusively of parents, we know what families want and need — and how to best reach and engage them!

Founded in 2010 by a bargain-loving mom, CertifiKID is widely recognized as one of the best deal websites for parents, helping parents provide incredible experiences and discover the best new products for their kids on a budget.

In 2019, CertifiKID appeared on Shark Tank, securing a $600K investment from Kevin O’Leary (aka “Mr. Wonderful”), catapulting it to expand its operations to offer its family-friendly deals to parents nationwide.

In August 2020, CertifiKID acquired Macaroni Kid, expanding our reach even further. Founded in 2008, Macaroni Kid provides parents the scoop on the best things to do and places to go with kids. More than 450 local mom publishers produce hyper-local e-newsletters for more than 4,000 communities across the country.

Macaroni Kid works with brand partners to bring digital engagements to life—connecting digital, social media and experiential for ultimate engagement. Why? Because parents don’t just want a product, they want an authentic brand experience.

Who We Are

Reaching millions of families nationwide, we are one of the largest parent-focused digital media and advertising companies in the country. Our niche is forging meaningful connections between advertisers and customers in the family market. With a team made up exclusively of parents, we know what families want and need — and how to best reach and engage them!

Founded in 2010 by a bargain-loving mom, CertifiKID is widely recognized as one of the best deal websites for parents, helping parents provide incredible experiences and discover the best new products for their kids on a budget.

In 2019, CertifiKID appeared on Shark Tank, securing a $600K investment from Kevin O’Leary (aka “Mr. Wonderful”), catapulting it to expand its operations to offer its family-friendly deals to parents nationwide.

In August 2020, CertifiKID acquired Macaroni Kid, expanding our reach even further. Founded in 2008, Macaroni Kid provides parents the scoop on the best things to do and places to go with kids. More than 450 local mom publishers produce hyper-local e-newsletters for more than 4,000 communities across the country.

Macaroni Kid works with brand partners to bring digital engagements to life—connecting digital, social media and experiential for ultimate engagement. Why? Because parents don’t just want a product, they want an authentic brand experience.

Testimonials from Our Partners

Alcone From everyone’s perspective, and I mean everyone who has come in contact with this campaign, we are absolutely thrilled with everything you and your team have done to make this a promotion a success. You guys never said no and quite frankly spoiled us and makes us wonder why other partnerships can’t work as smooth and cooperatively as this. Thanks all you do! Impressive results is an understatement. - Alcone Marketing Group for Unilever Oshkosh It was definitely a successful campaign! I just pulled final count and your team helped us drive almost $1M in sales for both OshKosh and Carter’s. This far exceeded our expectations. - OshKosh B'gosh Bright Horizons - Bright Horizons Childcare Provider We worked with several major partners throughout this past year and were looking at which ones it made sense to partner with again for next year. [You] continued to bubble to the top for generating new leads, effective campaigns, being a lead source for traffic to our center’s websites and a stellar staff we love working with. Bright Horizons - Camp Invention Whatever you did was magical! We saw a lot of traffic! Thank you, thank you, thank you! Love working with you and thanks for all you do!

Reach Millions of Families Nationwide

Advertiser

• Wants to reach families
• Wants to set their brand
apart from competitors

• Use expertise in family market
to craft the campaign
• Specialize in bringing digital
engagements to life for parents

• Receive the advertiser campaign from CertifiKID and/or Macaroni Kid
• Interact with brand, generating
sales and engagement
• Become influencers on advertiser’s behalf

Parent Customers’ Circle of Influence

• Learn about brand from CertifiKID & Macaroni Kid subscribers
• Amplify the campaign’s reach even further, interacting with the brand

Get Started

Advertiser

• Wants to reach families
• Wants to set their brand apart from competitors

Parent Customers’ Circle of Influence

• Learn about brand from CertifiKID &
Macaroni Kid subscribers
• Amplify the campaign’s reach even further, interacting with the brand

• Crafts the campaign using expertise in
family market
• Brings digital engagements to life for parents

Parent Customers

• Receive the advertiser campaign from CertifiKID and/or Macaroni Kid
• Interact with brand, generating
sales and engagement
• Become influencers on advertiser’s behalf

Get Started

Together, CertifiKID and Macaroni Kid are the premier resource for moms & dads nationwide to not only discover but also save big on everything their families want and need.

Join us to help families explore, play and save!

Contact

We will work with you to customize the ultimate package with CertifiKID, Macaroni Kid, or both! Speak with your national account representative to learn more.